I'm not a PG fanboy but I do respect his thinking, and he really nailed it when he said "make something people want". That statement is a much more generalized

I'm not a PG fanboy but I do respect his thinking, and he really nailed it when he said "make something people want". That statement is a much more generalized statement about what the basis of a business must be, whether or not it solves a problem, for a business to succeed it must provide something that people want. In writing this comment I suppose it could even go further and say "make something people want or need". For example insurance and legal compliance are not things people tend to want, but do need.