Notice the terrible punishment that happened to Ariely: https://scholars.duke.edu/person/dan https://scholars.duke.edu/person/dan Hint: not much happened. S

Notice the terrible punishment that happened to Ariely: https://scholars.duke.edu/person/dan https://scholars.duke.edu/person/dan Hint: not much happened. Still on the faculty roster. Still "Distinguished Professor of Behavioral Economics". So why not fake data and cheat? You might get discovered, but by then, you'd have given tons of TED talks, speaking engagements and probably made millions of dollars. You get to keep that and you get coast relax as a professor for the rest of your life.