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Create scarcity by limiting the amount of beta invites available apposed to a setting a fixed time period.
by ashconway 15y ago
Create scarcity by limiting the amount of beta invites available apposed to a setting a fixed time period.
- tomgallard 15y agoI think it depends on the product - you need to be careful not to just annoy people so they go and find some other solution to their problem!
- ashconway 15y agoFair point. I actually thought launch rock would have more on best practices for launch pages but couldn't find something http://launchrock.com/blog/category/bestpractices http://launchrock.com/blog/category/bestpractices
- zarroba 15y agoIt was the first place I looked for answers and haven't found nothing there.
- zarroba 15y agoI see.. associating with a referrals program that would reward those who bring more users to signing up.
- caw 15y agoBy artificially limiting the number of invites, you get a finite number of individuals to work with and get feedback from during your beta. I'm not sure the referrals program is always the solution you want. You should try to make sure the people who are coming to your site are qualified, otherwise Joe will ask Alice, Bob, and Charlie to join. Those 3 won't stay for any meaningful amount of time (blowing 3 of your slots), and Joe now has upgrades/perks/???. It's more desirable for you to have those 3 users giving you input. However, there could be a time when you don't want to limit invites, such as when you need user generated content. Then the more beta users you have, the more content you have generated when you go "live".