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99% of ads out in the world don't conform to this, I really don't need to know about another fragrance or or washing machine or whatever. This discovery you ta

• danielrhodes 3y ago
  You do need to know. That discovery likely happened without you being aware of it. At some point you may need to buy a new washing machine. If you knew nothing about washing machines, you might have no information to work from. However, maybe you saw an LG commercial at some point. So now when you walk into the store and see an LG washing machine, that recognition leads you to consider it. Maybe because of that commercial, you saw a feature. Now when you look at the Samsung washing machine and it doesn't have that feature, you consider that model to be lacking over the LG machine. A personal anecdote here: Amazon now has so many different brands and sellers with product lines I've never heard of before. Their ratings have long since lost meaning. I often find it very difficult to decide on even simple purchases because I don't have enough information to know what is good.
  • bryanlarsen 3y ago
    Great example. The best way for most people to buy a washing machine is to read the Consumer Reports article on washing machine and then comparison shop. This is the best way, at least in part, because Consumer Reports does not accept advertising or sponsorships. And you don't find out about Consumer Reports through advertising, either, it's through word of mouth like this post.