Yes, but existing ads perform infinitely better than ads that don't exist. Hence "fault line". Maybe the ground just below the volcano is very fertile, but in l

Yes, but existing ads perform infinitely better than ads that don't exist. Hence "fault line". Maybe the ground just below the volcano is very fertile, but in long run, you don't want to live there. > Without major changes to its operating model, each day the targeted advertising infrastructure is inching closer to collapse. Those who build and maintain the adtech metropolis now face a decision: shore up defenses around their strategic interests with slight tweaks and creative legal theories, buying themselves as much time as possible, or rebuild before the crash.