The idea generalizes. Imagine an archiver which applies a transform to a site. Adding semantic markup - or censoring parts that someone finds offensive. If the

The idea generalizes. Imagine an archiver which applies a transform to a site. Adding semantic markup - or censoring parts that someone finds offensive. If the original author agrees, they might offer an api so the transformation is linked to by the original. Or perhaps the transformer could make an agreement with/fool Google into linking to their version rather than the original. Perhaps because it's "safer". Oh yes, a great startup idea.