> we were always watching server performance, building out features at lightning speed, and responding to feedback almost instantaneously And because of that y

> we were always watching server performance, building out features at lightning speed, and responding to feedback almost instantaneously And because of that you are ninjas. Hm. This describes pretty much all startups I have dealt or been involved with. If you are not watching your servers and not tending to the users 24/7, you are dead before getting of the ground. If thinking you are ninjas helps your team get things done - great, but IMO the concept of company theming is a very artificial one.