> dating apps are killing their industry by being so ineffective I tried to look this up and was surprised to find that Match group doesn't share their MAU num

> dating apps are killing their industry by being so ineffective I tried to look this up and was surprised to find that Match group doesn't share their MAU numbers. Probably wouldn't be that meaningful since many people use multiple apps. What I did find though is that they have 16M paying users worldwide, which is fairly close to their all time high, and if you estimate that those users are all men, and only 25% of men pay, and there are equal numbers of men and women across all the apps, then you would have a rough estimate of 128M users worldwide, which sounds about right to me.