The issue with dating apps is that they optimize on entirely the wrong factors. What matters in a relationship is trust, safety, reliability, shared goals and

The issue with dating apps is that they optimize on entirely the wrong factors. What matters in a relationship is trust, safety, reliability, shared goals and vision, etc. Yes, some level of physical attraction is useful and necessary, sex is important, but it doesn't make sense to optimize 90% on that trait. The only way to figure this stuff out is to meet as soon as possible and "clock" the other person. Not only that, but the target market of dating apps are overwhelmingly biased towards short-term hedonism anyway. Tinder are currently running a marketing campaign that is entirely focused on queer dating (not LGB, more like the rainbow gender stuff), which is both a tiny fraction of the market, and also unlikely to be something that will actually result in life-long relationships. It seems bizarre for them to focus so heavily on this group until you realise that, as others have posted, people who aren't ready to settle down are the most profitable group.