Dating apps rely on a variable-interval schedule of rewards (think slot machines). Dating sites don't sell matches. They sell the /hope/ or /anticipation/ of ma

Dating apps rely on a variable-interval schedule of rewards (think slot machines). Dating sites don't sell matches. They sell the /hope/ or /anticipation/ of matches. Very rarely, two people do match up and form a successful relationship. It truly is a lottery. Lottos want people to keep buying tickets. If the vast majority of people won substantial prizes, hardly anyone would play anymore. They'd simply take their winnings and ride off into the sunset.