4 ms·
Totally agree with your analysis! The concept was powerful and even empowering... this was a classic error with packaging. The people designing this program c
by kanamekun 15y ago
Totally agree with your analysis! The concept was powerful and even empowering... this was a classic error with packaging. The people designing this program chose language which suggested the participants were nothing more than a 4g hotspot. That sort of commoditizing/dehumanizing language was bound to attract negative press.
- draggnar 15y agoI would say this job is humanizing. Something that is so intuitively automated such as getting access to a wireless network has gotten a human touch. The idea in general is an interesting type of promotion that does not necessarily have to focus on homeless people. Nobody wants a handout, whether you are homeless or working for a startup. People want to be rewarded for the work that they do to feel accepted in society.