Society certainly still tries to impose the contract, we just don't seem to agree on what it is. Think about how people reacted (both on the right and the left)

Society certainly still tries to impose the contract, we just don't seem to agree on what it is. Think about how people reacted (both on the right and the left) to covid restrictions. In some communities you were a pariah if you wore a mask in any context, and in others you were a pariah if you didn't get the vaccine. Regardless of what you think the correct behavior there was, there were very strong pockets of society where shame was being leveraged for some form of social contract, the contract was just not the same everywhere. I believe the same dynamic is true (although thankfully somewhat less charged) when it comes to opinions about various political issues or beliefs.