It was normal to pay up-front for software until about 10 years ago, just a few years after the 2008 crash where startups decided MRR/ARR was the metric for suc

It was normal to pay up-front for software until about 10 years ago, just a few years after the 2008 crash where startups decided MRR/ARR was the metric for success Enter the subscription model, holding your tech hostage for periodic payments and predictable cash flow It’s not a coincidence that MTX happened in gaming at the same time, post 2008. Before then it was horse armour in oblivion.