Key takeaway here is the part about A/B testing, especially when you look at the laptop sites of apple and dell comparatively. Long term engagements (like the

Key takeaway here is the part about A/B testing, especially when you look at the laptop sites of apple and dell comparatively. Long term engagements (like the examples of luxury items, cars, etc) are tougher to track conversion on, but social stats like shares and likes can help to demonstrate their effectiveness. Great article.