I think the idea is to provide your API as some part of the consumer internet. The problem is that a bunch of websites tends to be hard to be navigated meaningf

I think the idea is to provide your API as some part of the consumer internet. The problem is that a bunch of websites tends to be hard to be navigated meaningfully by a machine, since the machine must be able to process the moving parts in way they do not loose meaning. The idea is that you can simply change a link in a result to be able to split your API in an API that is served by multiple endpoints (e.g. microservices) etc.