I got the feeling that despite being somewhat different to tumblr they were on somewhat of a race with them. They were losing that badly so they kind of reinven

I got the feeling that despite being somewhat different to tumblr they were on somewhat of a race with them. They were losing that badly so they kind of reinvented with spaces. I think the tumblr model is certainly more mass market and on the absence of a business model that is turning in more than probably cents per user per year your going to need a crazy large userbase.