Having read a few comments regarding the valuation of Mashable at the $200MM range, I've decided to post my 2 cents here. Personally, I think the valuation for

Having read a few comments regarding the valuation of Mashable at the $200MM range, I've decided to post my 2 cents here. Personally, I think the valuation for Mashable is achievable when we consider Mashable as similar to HuffingtonPost rather than TechCrunch - Mashable is no longer a tech/startup blog. HuffingtonPost which was acquired for $315MM which was 10x its 2010 revenue and it is this exit, which I believe turned Pete's head and meant he's seeking an exit. Whilst, I don't know Pete personally to confirm if this is true but from what I am hearing this seems to be the case. I may be completely wrong but, I doubt it as Mashable has been expanding its verticals & focusing on them more since, the HuffingtonPost acquisition to become more like them rather than TechCrunch etc. Bringing TechCrunch back into the mix and you consider they are on course to do $10-15MM this year & you consider the fact that Mashable hosts similar events AND has more pageviews/visitors than TechCrunch then $20MM seems plausible. Remember, Mashable virtually doubled its revenue in 2010 or 2011 just by focusing on selling its advertisements itself rather than through ad networks. Additionally, Mashable also offered some of their top writers retainer bonuses in order to stay and prevent the turnover they were experiencing and to stop it putting off potential buyers - some writers/editors were offered up to $200-300k to remain at Mashable from what I have heard as a cash bonus on top of their normal salary As I highlighted earlier with regards to the expansion of Mashable, Ulanoff was brought to expand Mashable into general news which again proves my theory as highlighted by the launch of World and Entertainment News. Likewise, I have been told that pageviews have also become the main metric for success at Mashable. This is over unique visitors and their writers have been told to insert a gallery where possible to increase and generate additional pageviews (For instance, if you go on Mashable yourself you can see that they have more of the BusinessInsider feel with Slideshows). With all these things considered, I think that Mashable can easily be worth around the $150-200 Million mark especially when you consider the HuffingtonPost acquisition price.