While I agree that you should definitely have something 'surprising' in things you write or speak about; I definitely disagree that you should try to cut out ev

While I agree that you should definitely have something 'surprising' in things you write or speak about; I definitely disagree that you should try to cut out everything but the surprising stuff. Every surprise should be surrounded by supporting information that most people are already familiar with. If you don't include some context that people already understand then the surprises will seldom gain real traction because people will just dismiss it as BS. The world is full of stuff just made up for shock value.