> This is a nice sensationalist punchline, but I don't think it's true at all It's only not true because the qualified it with "only". But "surprise" and "shoc

> This is a nice sensationalist punchline, but I don't think it's true at all It's only not true because the qualified it with "only". But "surprise" and "shock" are some of the heuristics the brain uses to prioritize the retention of knowledge. "Competitive memorizers" (people that compete in memorizing things) often use techniques of associating dull information with shocking mental images that help with knowledge recall.