> According to some valuations, these programs are worth just as much as the airline itself Interesting source about this: https://www.wsj.com/articles/are-fre

> According to some valuations, these programs are worth just as much as the airline itself Interesting source about this: https://www.wsj.com/articles/are-frequent-flier-programs-really-worth-more-than-airlines-11615810430 https://www.wsj.com/articles/are-frequent-flier-programs-rea... or its archive: https://archive.is/ZOVme https://archive.is/ZOVme