This is really the barrier for me. I’ve written plenty of (company) internal packages that end up getting moderate adoption, but trying to open source is an exe

This is really the barrier for me. I’ve written plenty of (company) internal packages that end up getting moderate adoption, but trying to open source is an exercise in personal marketing. It’s insufficient that your project solve a problem. You have to convince people to use it and make PRs to other repos that would use it, monitor SO for questions, etc.