This phrasing feels gross for some reason, like I get the feeling the title writer was trying to imply a zero sum game. Yes, author is seeming to emphasize an

This phrasing feels gross for some reason, like I get the feeling the title writer was trying to imply a zero sum game. Yes, author is seeming to emphasize an artificial competition and tends to hyperbole: “Men are getting clobbered, down 4.2 percent” clobbered? 4% is clobbered?