I'm almost certain that it's been there since they added "wiggle mode" — which I think was pre-App Store: back then it was just so you could rearrange the built

I'm almost certain that it's been there since they added "wiggle mode" — which I think was pre-App Store: back then it was just so you could rearrange the built-in apps or web sites you had added to the Home screen. Here's a screenshot, obviously from a long-ago version: http://www.pdastreet.com/images/articles/MoveIconsC.jpg http://www.pdastreet.com/images/articles/MoveIconsC.jpg To the best of my knowledge it's still there, though I think only if you set up the device as new. Assuming it is still there, it wouldn't at all surprise me if a huge percentage of users would say they've never seen it, which is exactly what I was trying to say is the problem with such messages.