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My understanding is Starbucks intentionally burns their beans because 'burnt' flavor is easy to standardize across all of their bean suppliers.
by itake 3y ago
My understanding is Starbucks intentionally burns their beans because 'burnt' flavor is easy to standardize across all of their bean suppliers.
- brewdad 3y agoAnd if most of your customers are going to drink it with loads of added sugar and flavorings, burnt doesn't really matter as a flavor profile.
- BillinghamJ 3y agoIt also can't change at this point. Their flavor is recognized all over the world and many customers wouldn't be happy if it changed. But it's nice to have the blonde roast option at least!
- techolic 3y agoThere's also more to extract so requires less beans for the same strength.