3 ms·
The global consistency of some of these franchises really comes in handy. That was always the secret to McDonald's success. There were plenty of hamburger joi
by reaperducer 3y ago
The global consistency of some of these franchises really comes in handy.
That was always the secret to McDonald's success.
There were plenty of hamburger joints along America's roadways when McDonald's started. But what McDonald's did is to provide a consistent experience.
The food may or may not not have been as good, but you knew exactly what to expect, which was a massive improvement over the way it was before when the price, quality, service and other things varied widely.
I heard a program about it on the radio several decades ago, and there's an entire economic theory about it, and it's the basis of modern franchising.
- Dwedit 3y agoYou know who else has great global consistency? Costco. Anywhere in the world, you'll know when you're inside a Costco.
- deleted 3y ago[deleted]
- Fatnino 3y agoCostco is so consistent that when you walk the route through the stores you will meet the same categories of products in the same order. For example: TVs are by the entrance, the over the counter pharmacy stuff is near the registers. The soy milk is about halfway around the loop, the breakfast cereal is about 3/4 way around. I have personaly been to more stores where the loop runs clockwise than counterclockwise but I'm not sure that's actually a bias or just random.