This was true about Tesla. But at this point, with Twitter, it's not equivalent to billions of dollars of free advertising, because everyone knows who Musk is a

This was true about Tesla. But at this point, with Twitter, it's not equivalent to billions of dollars of free advertising, because everyone knows who Musk is and what Twitter is and at this point he's only accruing negative points. In fact "Elon Musk" is the top reason cited among Tesla owners about why they've sold their Tesla and not getting another one, in the last year.