businesses have to be convinced to use something before they can be convinced to pay for something. this is a common saas/open source model. the company works

businesses have to be convinced to use something before they can be convinced to pay for something. this is a common saas/open source model. the company works on the source, and has a for-pay slightly better version with some proprietary features. any drug dealer knows you get more customers if you give a bit out for free.