Rather poor analysis in my opinion. Twitter is not like Musk's successful companies. Twitter uses technology --- but it doesn't really create it. Technology

Rather poor analysis in my opinion. Twitter is not like Musk's successful companies. Twitter uses technology --- but it doesn't really create it. Technology is not what Twitter is all about. From a business perspective, Twitter is fundamentally an advertising company. You can't succeed at it by simply laying off half the staff and threatening the rest. You also don't succeed at it by providing a "free speech" soapbox for social misfits. Advertising is not about politics or "free speech" but rather the opposite of it. Advertising is a much more humanistic, image focused and socially nuanced endeavor than Musk's other companies. In all the credit given to Musk, I have never heard anyone applaud his amazing social/political skills. If anything, I've heard it suggested that he expresses certain autistic qualities. It's the Peter Principle --- Musk simply rose to find and embrace his own personal level of incompetence.