4 ms·
I think taking down the site was a bad idea, after reading your article, I would have bought it (my pain treshold for random purchases goes somewhere around $20
by mikkom 18y ago
I think taking down the site was a bad idea, after reading your article, I would have bought it (my pain treshold for random purchases goes somewhere around $20 so if you decide to sell it for under that, please drop a notice).
I'm an entrepreneur myself (We sold our company to a quite big company about 1,5 years ago), I think what really went wrong was not the product, niche or anything like that. It was the marketing/sales. You should never underestimate how hard selling even a good product is.
also, this kind of a product will never "get old", the principles behind it will be the same forever so if it's good and you get enough people who purchase, you will get snowball effect by mouth to mouth marketing.
I think the worst decision you made was to waste your work when you took the site down. I also think your name is awful, it's so generic that it's hard to even find using google so what I would do is to republish the program with catchy name and add a link from your blog.
Also it's not a bad idea to hang in places like digitalpoint forums and hire some indian to submit your tool to X directories, that will cost you about $10-20 and you will get a lot of google goodness.
edit: you are giving it free now? Okay suits me but I would have bought it. How about adding at least a donation button?
- matt1 18y agoVery good post. I have a lot to learn about advertising. While it's nice when your product sells itself, there's clearly a lot of value in a great advertising campaign. I could have done much better following through after I launched. I liked the name, but the problem was the three words: all+in+expert. There was a time after it launched where the site came up as #1, but now its faded into oblivion. I thought it succinctly captured what the software was about, but as you said, maybe it wasn't catchy enough. I'm launching a new site in a few weeks which I'm going to do a few things differently with. The digitalpoint idea isn't bad. No need for a donation, your advice is far more valuable than $20 will ever be.