Initially I felt the same but I changed my mind mid-read. The topic of "links should not be styled as buttons" is well-known to everyone who has or had to do f

Initially I felt the same but I changed my mind mid-read. The topic of "links should not be styled as buttons" is well-known to everyone who has or had to do frontend web dev, at least I think so. And the reasons for that as well. The common violation of this rule on landing pages and CTA-like interstitials is also well-known to every designer or frontend dev who has to work on pages that sell something, I guess. This essay presents these tradeoffs and developments in UX, and makes a very good point aboit button texts and an annoying next step in this evolution of commercial UX design that I never could quite put my finger on.