The main takeaway here(if true) is about branding. There is hardly any proprietary software any more these days, it's been largely commoditised. In this situa

The main takeaway here(if true) is about branding. There is hardly any proprietary software any more these days, it's been largely commoditised. In this situation, the wise words of Warren Buffet ring true. He said that the best investment is one where you take a commodity, brand it, then sell it. So make great software, brand it and sell it.