> You are not their target market. I’m actually not sure about that. I feel like there is a significant demographic who (for example) drinks coca cola as a “p

> You are not their target market. I’m actually not sure about that. I feel like there is a significant demographic who (for example) drinks coca cola as a “pick me up” (aka energy boost/mood regulation if they’re addicted). In my own case, I’m much more likely to get on the sugar train if I have not slept properly and I’m trying to claw my way through the day.