Roll back maybe 10-12 years ago. I had a Tomtom in my car, maybe £200. An iPod. Probably the same again. A point and shoot camera. Same again. A 3G WiFi stick a

Roll back maybe 10-12 years ago. I had a Tomtom in my car, maybe £200. An iPod. Probably the same again. A point and shoot camera. Same again. A 3G WiFi stick and contract for my laptopp. A personal laptop that saw a lot of use. A dedicated Sonos hardware controller. A GPS on my bike, and of course an actual phone (N95). How many of those devices have been coalesced into one £1200 iPhone. I call that a result.