4 ms·

It's not about stronger flavour, it's about a replacement for sugar which does not cause diseases

• tmikaeld 3y ago
  It seems a coke-sized can, requires only 13mg of this protein, compared to 200mg of aspartame. If brands see that increasing the amount also increase sales without increasing the risk - they're likely to do that - which could numb the sweetness of anything else.
  • safety1st 3y ago
    These are both very small amounts of a substance, relative to the size of a Coke can. I think if Coke wanted a sweeter formula, bumping up to 250-300mg of aspartame or using a blend of existing additives or something would not be a problem for them. Given how sensitive consumers are to changes in its taste, I think the overriding concern for Coke would be not changing the flavor of the formula.
    • deleted 3y ago
      [deleted]
  • mpalmer 3y ago
    If what you say is true, wouldn't we already be seeing incredibly sweet things being sold? I don't see why companies would hold back from producing very sweet products with high sugar content; they do so already. I'm not sure anyone's clamoring for sweeter drinks. Non-diet drinks like Coke have an established recipe, and diet sodas approximate the same balance of flavors.
    • mypetocean 3y ago
      I think there is some level of hardwiring limiting the palatability of sweetness, at least in some people. Anecdotally, even as a kid, I found Skittles to be unpleasantly sweet. To this day, I avoid most sweet soda drinks and seldom drink even those I can tolerate. It is not discipline for me. It is not even taste. It is tolerance.