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Take inspiration from Ikea: they don't sell cheap furnitures and home accessories, they "democratize" design. Make it AFFORDABLE, not low-cost ! How to do it? D
by andycav 15y ago
Take inspiration from Ikea: they don't sell cheap furnitures and home accessories, they "democratize" design.
Make it AFFORDABLE, not low-cost !
How to do it? Don't sell a product, sell/tell a story, become an experience.
And, most important, find yourself an enemy - e.g. a competitor, bad design, unreliable products, high prices, copycats, etc.
Regards,
Andy Cavallini - http://www.gaia-matrix.com http://www.gaia-matrix.com
- skrish 15y agoI like your idea of identifying the enemy for something to target. Never considered picking high prices or no price guarantee while changing prices (a problem with competitors) and deriving inspiration from Ikea. Thanks for the inputs.