Consumption is directly linked to ultimate payments by Spotify to copyright holders. However it is not done on a per stream basis. It is paid out of a pool of e

Consumption is directly linked to ultimate payments by Spotify to copyright holders. However it is not done on a per stream basis. It is paid out of a pool of earnings on a pro-rata basis. Each copyright holder negotiates its own formulas with Spotify / others for payouts, however they all have some version of the pro-rata payout system. So in the sense of direct financial incentive, it would be best to drive customers toward music where the payout formulas are the lowest (e.g. their owned content), assuming it wouldn’t increase churn or reduce premium sign ups.