Ask HN: Product launch ideas.

Our product is genuinely affordable due to lower cost structure and we know we have a better & polished product in the making. Lot of thought based on our experience & study has gone into building it. How do I position myself & convey that it is a "cheaper & better" version without sounding off as a "cheap" product, where I am passing on the benefit of cost to customer. We are market followers & not leaders, though we have implemented everything ground up after studying market players & our experience (40+ yrs of building products collectively). But we have some really good ideas in roadmap that we intend to implement. Yet, I don't want to come across as just cheap alternative. Need inputs to position ourselves as a brand that is passing on the benefit of cost to customers with a great product offering. Thanks!