Who are all these people that so strongly believe in mojo before even having written a single line of it (yes I'm aware you can write "mojo" in their walled-gar

Who are all these people that so strongly believe in mojo before even having written a single line of it (yes I'm aware you can write "mojo" in their walled-garden). Like they've gotta be paid shills because I can't fathom any other way one could be so confident that it'll trounce everything when it doesn't even exist yet.