People paid before and just got a lot less music. A few albums per month, maybe some singles. I was there, have lived both times. Spotify scooped up all those

People paid before and just got a lot less music. A few albums per month, maybe some singles. I was there, have lived both times. Spotify scooped up all those ad-hoc buys and got people a lot more music for the money. Take a larger view, and a big gain on one form, takes from another. Gaming takes a small hit when a ton of great movies hit the theaters, for example. And it flexes a little. I am not saying it is a hard wall. But I am saying for most people, suddenly doubling their entertainment spends is not an option. They just don't have it.