They have, check out IQOS. Its been huge in Japan (and other parts of asia?) for years now. It heats the cigarette but doesnt actually burn. Same as the “dry he

They have, check out IQOS. Its been huge in Japan (and other parts of asia?) for years now. It heats the cigarette but doesnt actually burn. Same as the “dry herb vapes” that get used for cannabis. Theyve started making moves to roll out it further internationally - big tobacco has been pushing “smoke free” nicotine products for a few years now.