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Mandate? How about just compensating them differential based on the assumed WEI vs non-WEI clickfraud rates?
by nullc 3y ago
Mandate? How about just compensating them differential based on the assumed WEI vs non-WEI clickfraud rates?
- j0hnyl 3y agoThen they will only implement for those impressions/clicks, the same way they switch around between a handful of anti-bot vendors today, because none of them have alignment. Edit: Also not sure if WEI spec only calls for a page level implementation, but if not then this will just be implemented inside ad frames and publishers won't need to touch it. I think HN is overthinking this the same way everyone freaked out about AMP, the impact of which is completely negligible a couple years later.