3 ms·
WEI is a tool for publishers. Mandating that publishers use it to qualify for google ads will be completely suicidal for google. Most folks access google ad dem
by j0hnyl 3y ago
WEI is a tool for publishers. Mandating that publishers use it to qualify for google ads will be completely suicidal for google. Most folks access google ad demand through resellers.
- nullc 3y agoMandate? How about just compensating them differential based on the assumed WEI vs non-WEI clickfraud rates?
- j0hnyl 3y agoThen they will only implement for those impressions/clicks, the same way they switch around between a handful of anti-bot vendors today, because none of them have alignment. Edit: Also not sure if WEI spec only calls for a page level implementation, but if not then this will just be implemented inside ad frames and publishers won't need to touch it. I think HN is overthinking this the same way everyone freaked out about AMP, the impact of which is completely negligible a couple years later.