A quick search says it was a four pack of red bull, which retails for about $7 today. Probably pretty close to the same cost, and a brand would almost always ra

A quick search says it was a four pack of red bull, which retails for about $7 today. Probably pretty close to the same cost, and a brand would almost always rather give you product than cash. People will say "I'll take this $5 and never drink red bull again," they won't say "I'll take this case of red bull and then never drink anymore."