It would be remarkable for a lot of businesses, but given that it’s just a new Instagram feature, double digit million users long term would be an abject failur

It would be remarkable for a lot of businesses, but given that it’s just a new Instagram feature, double digit million users long term would be an abject failure for Meta. Other new-ish Instagram features like Stories and Reels now have DAUs into the billions. Still time to right the ship, of course. Also, keep in mind this is Threads “2.0”. Threads was first launched in 2019[1]. As such, it may even be a stretch to call it new. They have taken several years to test the market and iterate on that earlier MVP to finally find a fit that found up to ~100 million users. Not exactly an overnight success. [1] https://www.theverge.com/2019/8/26/20833903/facebook-instagram-threads-messaging-app-close-friends-snapchat https://www.theverge.com/2019/8/26/20833903/facebook-instagr...