I don't think that it's a selling point, I just think it's effective at getting hooks into players and being habit-forming. I have a few friends who cancel plan

I don't think that it's a selling point, I just think it's effective at getting hooks into players and being habit-forming. I have a few friends who cancel plans or bail on our book club because they need to unlock all the limited time stuff in Overwatch, even if it's for a character they don't play. I've noticed I only really play Dead by Daylight while they're running events and giving stuff away.