Because the kids now, and their parents, have mostly gone through an education system that constantly hammers you on how you need to get into the top college, y

Because the kids now, and their parents, have mostly gone through an education system that constantly hammers you on how you need to get into the top college, you must go to college, you should be taking as many AP classes as possible to get into a top college. They've had 30 or so years to be propagandized into believing it. There was also definitely a strong undercurrent of first-generation immigrants to the US pushing their kids hard, because they had no reason to distrust the message that if you want to succeed in the US, you need to go to a top college so you can get a good job.