I think a key strategic weapon that Meta has that no other social media will be able to match is its existing userbase on FB and Insta (i.e. basically all of th

I think a key strategic weapon that Meta has that no other social media will be able to match is its existing userbase on FB and Insta (i.e. basically all of the 7B+ human population). This can indefinitely be tapped as an audience for Thread content creators and advertisers. Whereas most social media apps have the cold start problem (the stars need to align such that creators and users show up at the exact same time), Zuckerberg has solved it for Meta. Threads doesn't need to be a hit on day 1 or even 100 because it has the existing Meta user base that counted on to consume Thread content (whether they like it or not). For example, I have a FB account but am too lazy/old to sign up for Instagram but I did/do see a lot of Instagram reels that are converted into FB reels - particularly as Instagram reels was starting to take off. I am sure when it is monetizing those views for content creators and advertisers the converted reels get counted. So while the power Instagram/Thread creaters will likely only push/consume the content in the corresponding app, Meta has the unique platform level ability to push the content to users of all 3 apps (i.e. FB/Insta/Threads).