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It’s super funny to see people framing that as Threads failing. They totally may fail. But even after that initial drop (which is expected, for something that
by justapassenger 3y ago
It’s super funny to see people framing that as Threads failing.
They totally may fail. But even after that initial drop (which is expected, for something that managed to get so much hype) they’re likely still the biggest app in the history in terms of DAU in few weeks after the launch.
And if there’s one thing Meta knows how to do is to copy successful idea and slowly grind the growth till it dominates market.
- potatototoo99 3y agoWhat is one thing Meta succeeded in copying and beat the original?
- crazygringo 3y agoWell, MySpace for starters. Facebook Marketplace seems to have totally replaced Craiglist as well, where I live, for buying/selling. Facebook Messenger took over e.g. MSN for a lot of people, the News Feed replaced a dedicated news site for a lot of people, and so forth. Events replaced Evite I think (or similar?), FB Photos basically replaced Flickr back in the day...
- mkl 3y agoMySpace? Most of the other pre-Facebook social media sites too. It's not about being an exact copy, but sharing enough features that it can subsume those roles.
- justapassenger 3y ago2 most recent - stories basically destroyed Snaps growth potential and Reels are on track to overshadow TikTok.
- cubefox 3y agoI don't see Reels being anywhere close to that. YouTube Shorts seems to be a more successful TikTok copy.
- madeofpalk 3y agoThe all time classic would be Instagram copying Stories from Snapchat.
- lmm 3y agoSnapchat. Only schoolkids use it these days.
- solardev 3y agoMarketplace? I miss when Craigslist used to be popular :(
- baby 3y agoSnapchat (I’d say that twitter killed clubhouse also)
- sdsd 3y agoI mean, their main product started out as a cooler MySpace. So I think you're right, this is their core competency
- TechBro8615 3y agoFirst of all, I doubt the premise of this entirely, e.g. Pokémon Go almost certainly had higher DAU weeks after it launched (and it was growing rather than shrinking). But secondly, I'm skeptical that it's even fair to talk about Threads stats using the same measurements as any "new" app, since it's really an extension of Instagram. You don't make a new account for Threads, you just use your Instagram account. They are one and the same, the only difference being which app you use to access which features. It's most closely analogous to Facebook and the Messenger app - do you count the users of each of those separately?
- jyxent 3y agoPokemon Go had a similar peak and decline after initial launch: https://www.bbc.com/news/technology-37176782 https://www.bbc.com/news/technology-37176782
- charcircuit 3y ago>You don't make a new account for Threads, you just use your Instagram account. If I implement Google oauth into my app, it doesn't make my app an extention of Google. It just reduces the friction of people making a new account for my app.
- lxgr 3y agoGoogle login does not give you a social graph.
- gpm 3y agoDoes instagram give you the right social graph for a twitter replacement though? It seems to me that you want to follow pretty different kinds of people on different forms of social media.
- lxgr 3y agoIt sure beats having to bootstrap one, would be my hunch. Even just having a few people automatically followed can make a difference, even if most people diverge quickly after joining.
- andrewstuart 3y agoAbsolutely this is failure. Twitter/threads is (or should be) a highly viral application. New users should find themselves compelled to use the product and compelled to encourage others to use it. With a 100 million user head start, if they were succeeding this shoukd have immediately resulted in the viral loop being triggered into explosive growth. It’s a huge failure. Not necessarily unrecoverable, but absolutely a gargantuan fail. 100,000,000 signups should ignite your viral engine and blast into orbit. Enough functionality to be viral was the MV part of “Minimum Viable” for Threads.
- justapassenger 3y agoGot it. Unless they had everyone on earth signed up by now, it’s a huge failure.
- andrewstuart 3y agoFacebook had to contain the growth. People were battering down the door for access.
- justapassenger 3y agoCan you remind me how they got 100M users in the first week? You seriously compare growth at the planet scale with a growth at few universities?
- peter422 3y agoBy this logic Twitter should also be growing, as it’s even better than threads in terms of content. Yet not only is Twitter not growing but it’s shrinking. I think your expectations for success in this vertical are off.
- andrewstuart 3y agoGoogle says “Twitter has approximately 450 million monthly active users as of 2022”. I’d say that’s probably broadly the number of potential Twitter users. If you think user growth should be exponential to all people in the planet, then that is false.
- gundmc 3y agoThere seems to be a desire to watch Meta fail, and that's reflected in the media coverage around Threads. This is broadly true of many large tech companies, but particularly Meta/Facebook.
- deleted 3y ago[deleted]
- lancesells 3y agoWell yeah. The honeymoon is over and we've seen how morally bankrupt these companies are. Twitter has someone who posted child abuse images (as a warning or something) but doesn't ban them because they create engagement. Meta bought a VPN company and paid people (I think in some cases kids/teens) to use it so they can slurp up their entire internet browsing. Amazon has people pissing into water bottles so the founder can ride a giant dick into space. These are awful companies (not all awful employees) with awful leadership.
- andsoitis 3y ago> Twitter has someone who posted child abuse images Can you say more on this?
- deleted 3y ago[deleted]
- ducharmdev 3y agoHappened just this week: https://www.forbes.com/sites/conormurray/2023/07/27/twitter-suspends-then-unsuspends-popular-right-wing-user-who-tweeted-image-of-child-sexual-abuse/ https://www.forbes.com/sites/conormurray/2023/07/27/twitter-...
- solardev 3y agoWhat a pointless manufactured controversy. It's like every other tweet is worthless garbage like that... social ragebait
- antisthenes 3y ago> And if there’s one thing Meta knows how to do is to copy successful idea and slowly grind the growth till it dominates market. How many years/decades of grinding growth will it take to get back to the initial DAU numbers?
- jjav 3y ago> still the biggest app in the history in terms of DAU in few weeks It's not very reasonable to consider it a new app when it's in many ways just a shell on top of instagram.
- TX81Z 3y agoYea, this is a truly impressive launch. If even 25% of people who logged in just to see the new shiny thing stuck around and became a DAU that’s utterly remarkable. This framing is absurdist.
- randomdata 3y agoIt would be remarkable for a lot of businesses, but given that it’s just a new Instagram feature, double digit million users long term would be an abject failure for Meta. Other new-ish Instagram features like Stories and Reels now have DAUs into the billions. Still time to right the ship, of course. Also, keep in mind this is Threads “2.0”. Threads was first launched in 2019[1]. As such, it may even be a stretch to call it new. They have taken several years to test the market and iterate on that earlier MVP to finally find a fit that found up to ~100 million users. Not exactly an overnight success. [1] https://www.theverge.com/2019/8/26/20833903/facebook-instagram-threads-messaging-app-close-friends-snapchat https://www.theverge.com/2019/8/26/20833903/facebook-instagr...
- baby 3y agoNa it’s a separate app
- deleted 3y ago[deleted]
- infamouscow 3y agoWhat evidence would it take to convince you Threads is a failure?