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Yeah. Or here's another way to frame that: stores started punishing you for not providing your information by giving you higher prices. Or another one: when yo
by notpushkin 3y ago
Yeah. Or here's another way to frame that: stores started punishing you for not providing your information by giving you higher prices.
Or another one: when you use a savings card, you trade some of your data for a couple bucks off.
(While on that note: in many countries – pretty much everywhere I've been, actually – you can just get a new savings card every couple months, or get a few and round-robin them and replace every couple months etc. Just fill out the sign up form with some garbage data and you're good to go.)
- bombcar 3y agoI've yet to see an actual detailed argument on how the data collected helps them; the only thing I've ever seen was the creepy "target knows you're pregnant" - but most grocery store chains send me the exact same ads as everyone else, and nothing is personalized or targeted. So what are they doing with the loyalty card data? Nothing? Is it all just a mental trick to get me not to go elsewhere?
- notpushkin 3y agoFrom my experience, some stores do personalize ads based on your profile. The main use however is sharing data back with brands: https://www.npr.org/2023/02/22/1158826058/what-kroger-is-doing-with-data-about-customers-in-its-loyalty-program https://www.npr.org/2023/02/22/1158826058/what-kroger-is-doi...