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Maybe "upscale" isn't indeed the right word for the US experience, but perhaps a "superior" and "more fun" pizza experience? Like, going out to enjoy a pizza wi
by glimshe 3y ago
Maybe "upscale" isn't indeed the right word for the US experience, but perhaps a "superior" and "more fun" pizza experience? Like, going out to enjoy a pizza with your family, rather than answering the door on jammies to eat pizza delivery. It was well above McDonalds, Subway, Chipotle and other fast food places.
- GauntletWizard 3y agoIt competed in that way more with Applebees and TGIFridays; A "Casual Dining" or "Family Style" place that happened to serve Pizza as it's main dish, before the trend of "fast casual".